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Parse.ly Currents

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True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about. Parse.ly explores what matters to consumers and media companies using our data.

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Redefining bounce rate with engaged time

Read this report to understand the quality of site visitors beyond bounce rate. This includes benchmarks for identifying “good” vs. “bad” traffic and identifying the minimum and maximum engagement thresholds for content.
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